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Broadcast is dead…unliking has begun
Social media is perhaps an unfortunate misnomer because it conjures images of broadcasting messages out over the media channel instead of creating engagement. Just like with a friend who does all the...
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Up Engagement with 7 Learnings on Social Business
The transition from business as usual to social business is, like any change, hard. According to a Business Insider blog post and Forrester Research, only 8% of end users working in companies that...
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Social & Mobile Trends: Changing Marketing, With or Without You
Major trends are determining the success of your marketing strategy, whether you realize it or not. In particular, the fast and universal adoption of mobile devices – like tablets and smart phones –...
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